Constant Contact vs SendGrid: An Honest Comparison
Whether you're a blogger, a small business owner, or an enterprise-level marketer, email marketing is a crucial part of promoting your brand and delivering valuable content to your subscribers. However, choosing the right email marketing platform for your business can be a daunting task. That's why we're comparing Constant Contact and SendGrid, two of the most popular email marketing platforms on the market, to help you make an informed decision.
Features
Both Constant Contact and SendGrid offer a wide range of features to simplify the process of setting up email campaigns, including email templates, drag-and-drop editors, list management, A/B testing, and automation. While Constant Contact focuses more on easy-to-use templates for small businesses, SendGrid caters more towards developers with its API integrations.
However, when it comes to reporting, Constant Contact provides more comprehensive data on open rates, click rates, and unsubscribes, making it easier to track the success of your campaigns.
Deliverability
No matter how well-crafted your email campaigns are, they won't matter if they end up in your subscribers' spam folders. Constant Contact has an impressive 97% deliverability rate, while SendGrid's rate stands at 94%. This may seem like a small difference, but it can have a significant impact on the success of your campaigns.
Pricing
Pricing is an important factor when choosing an email marketing platform, especially for small businesses operating on a tight budget. Constant Contact offers a free trial period of 60 days and starts at $20 per month for up to 500 subscribers. SendGrid offers a free plan for up to 100 emails per day and starts at $15 for up to 500 subscribers per month.
Customer Support
Both Constant Contact and SendGrid offer excellent customer support. Constant Contact offers phone, email, and chat assistance, even on weekends, while SendGrid provides 24/7 email support and phone support to certain plans.
Conclusion
In conclusion, both Constant Contact and SendGrid are excellent email marketing platforms, but they cater to different audiences. Constant Contact is better suited for small businesses that need an easy-to-use platform with comprehensive reporting, while SendGrid caters more towards developers who require API integrations and customization options. It ultimately comes down to your specific needs and preferences.